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Showing posts from June, 2018

The facts of capablity statement

The Capability Statement is to your business what your resume was to your corporate career. If you are selling B2B or B2G, then a kick butt Capability Statement is paramount.  What's a Capability Statement?  As the name proposes, it tells potential customers what you or your association and staff are prepared to do. It features what your future capability is and thinks about your past victories.  These are typically delivered as handouts or booklets and are currently progressively showing up in online organizations eg, HTML, PDF and self-executable ebooks. Incorporate your logo, corporate hues, and illustrations with the goal that your market creates corporate personality and marking acknowledgment.  A few associations and people want to call them Corporate Brochures, Organizational Profiles, Prospectus' and so on. This is by all accounts the favored phrasing and is, as I would see it, more precise and spellbinding.  The better Capability Statements cr