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Importance of a Capability Statement:



The Business world has become more complicated and one has to be careful with every move they take. Gone are the days when old tricks worked out. Today, one has to change with the market changes. And, if you fail to do so, you will soon be added in the ignored list by the consumers and the clients.

Let’s talk about present ability - it plays a major role in brand building. Moreover, being quick is the mantra of business success. Whether you are into a small scale business or a large scale business, capability statement is the need of the hour.

It is mandatory to add a capability statement in any official documentation as it looks more professional and adds value to your organization. Wondering what is a capability statement? It is basically a communication tool that lets the clients know what your business is all about and the products and services that you offer. The statement also talks about the year of establishment, the total years of experience, business expertise, and other general information.


It helps the organization to respond to the projects and tenders as per the requirement. One can easily show the qualification, the previous performance, and the expertise while bidding for a tender. People are too occupied to go through all the information that you have mentioned. Thus, a capability statement will allow the authorities to glance the information quickly and respond accordingly. Trust us, you have a better chance of winning the contract if you have included a capability statement in your tender documentation. It also helps to build a professional image.

Once you have submitted the tender documents, the authorities will verify whether your organization is meeting all the tender specifications. You will be considered for the next level if you are meeting the tender specifications or else be ready to face the rejection.

What to include in a capability statement:

Information related to your company
Introduction about the company
Company Overview
Products/services offered by the company
Clientèle
Management Profile
Earlier important projects
Contact Details


Ensure that your statement doesn’t exceed more than 3-4 pages. It has to be crisp and must include all the important aspect of the business. Make sure that the text is well-aligned. Also, customize the capability statement based on the tender that you are bidding for.

Tips to write a capability statement:

Keep it simple:Do not over stuff your documents. Keep it simple and let it look professional. Choose your visual design that goes well with your brand.

Easy Availability:You can also have it in PDF form to make it easily available. E-documents are vital these days, especially, in this Internet era.

Update your website:Your website is the face of your business. Ensure that it is user-friendly and responsive in nature. Make sure the page loads quickly and there isn’t any 404 error.

Have an appealing content:Content is the king and it must be emphasized. If you have strong marketing strategies but, poor content, trust us, the entire marketing efforts will go for a toss. Follow the below tips to have an appealing content:

  • Add  Capability Statement in your Title.
  • Avoid framing long sentences.
  • Always write considering your audience.
  • Avoid the usage of jargons.
  • Avoid grammatical errors.
  • Use bullet points instead of paragraphs.

Once you are done drafting your capability statement, ask a professional to review it. However, if you have the slightest of the doubts, it is better to seek the help of the professionals. The Industry experts will take care of your business plan, from the scratch till the final execution. They possess the business resources to support the business plans.

Business Plans is an Australian registered firm that offers Business Planning Services to Australian SMEs and Large Organizations. The experts understand your business plan and come out with strategic plans that would secure your investment.  It was formed in the year 2000 to help the Australian SMEs and Large Organizations to form their business plans.
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