You might find it very easy to pen down a business proposal, however, don’t forget that a good business proposal is a key to business expansion. You need to be choosy with your words, add the complete details and maintain the transparency of your products and services to make your business proposal more effective.
A business proposal is basically a document that talks about the services you offer and why you stand the best amongst the rest. This document is shared with the prospective client and is considered as a business pitch.
Wish you knew the art of writing a business proposal? Well, don’t worry, here are the steps for writing down a perfect business proposal:
1.Introduction:
Begin by presenting your company and mission in a way that identifies with your potential customer's needs. You can incorporate a short story that gives your customer a vibe for your brand's character and helps to build trust. Feature what differentiates your organization, your achievements, accreditations, and awards from your competitors.
You need to customize your introduction. It should neither be too short nor be too lengthy. Let’s say, you are writing a business proposal that talks about one-day services. The introduction has to be very apt and the highlight must be covered in a few sentences. If your business deal is for several years, you need to cover every single detail of the services offered, the core values of your business and your past experiences. Having said that ensure that your business proposal is completed within a single page.
2: Executive Summary
The synopsis is a crucial part of your business proposal. This is the part you should exhibit the reason why the clients should choose you over others. Give the peruser the takeaway message of the proposition. Don’t try to summarize every detail of the proposal, focus only on the value that you want the readers to connect with.
Ensure that your language is simple and direct. The synopsis should also be within 1 page.
3: Table of Contents
A list of chapters can be useful for longer recommendations with heaps of points of interest. Rundown each segment (and subsection) with their relating page number. Keep the proposal as short as possible. Table of Contents is optional. If you have a lengthy business proposal, do include the Table of Contents.
4: Body
When you have exhibited your general case in the Executive Summary, you can plot the specifics of your proposition. Here your content must answer "who, when, what, where, how, and why" questions that you proposed in your executive summary. Talk about pricing, logistics, and the schedules. Add a disclaimer if you want to convey something very important to the clients.
5: Conclusion
When you have laid out the points of interest of your proposition, re-accentuate the excellent outcomes your organization can give. You ought to close with a suggestion to take action that urges the peruser to reach you or visit your site for more data. You would want your customer to make a quick move, regardless of whether it is a small offering or a large business proposal.
6: Appendix
The Appendix is a discretionary segment that you can use to incorporate data that don’t fit well into the body of your proposition. For instance, you can incorporate resumes or graphs, testimonials, projections, and so on.
Would it be advisable to Set a Deadline?
For the most part, no. Unless there's a real-time confinement, a due date is only a self-assertive proclamation. All it does is pressurize your customer to sign the deal quickly. This system was followed in the earlier days as the competition was less and people had the fear of losing the deal. However, the scenario is completely different. A typical sales pitch is no longer accepted. It will not only create a sense of doubt in customer’s mind but, will also close the long-term business prospective.
The only time when you can add a deadline is the time when you are running short of materials and time. For instance:-
Material Costs: Price of merchandise like crude materials, hardware, and a few food can change in a week’s time. In the event that your proposal is time-bound, add a note of this in the proposition.
Asset Availability: Your office has a noteworthy venture starting from next month. You can get a small project due to time constraint. In a situation like this, simply clarify your circumstance so your customer comprehends why they have to settle on a quick choice.
Thus, a well composed and structured business proposal will give you a better possibility of converting the leads into clients. It’s said that the first impression is the best impression and what better way than creating the first impression through your business proposal. It is highly impossible to discuss everything in a single meet or remember everything post the discussion. A written form always adds more value and trust between the parties. The organization is liable for every promise that it commits to the clients. At the same time, when the deal is finalized the client is also expected to follow the terms and conditions or any disclaimer that has been conveyed through the business proposal.
If you aren’t sure of drafting an impressive business proposal, we recommend you to seek the help of the professionals. There are exclusive organizations that take care of company capability statement, Information Memorandum, Business Angel Plans, Corporate P.O.A, and other such relevant services. Looking for one such professional firm that can write your business proposal?
Contact Business Plans.
You can also call on 1300 630 330 or drop an email to nigel@businessplans.com.au. You can also meet the professionals at the following address:
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